Baymax

The Case Study

An imaginative, highly interactive conceptual promotional website for the film Big Hero 6, utilizing simulated eye-tracking and advanced cursor interactions.

Movie promotional sites are often quickly forgotten. The challenge was to create a visceral, emotional connection with the character of Baymax through a purely digital medium, pushing beyond standard click interactions.

We implemented a massive, screen-filling 3D render of Baymax where his eyes dynamically track the user's cursor across the screen in real-time. The interface was intentionally stripped of almost all UI elements, forcing the user to engage directly with the character. The typography was made ultra-bold and responsive to scroll depth.